One Could Out Negotiateby Bill
Lincoln Dealer, Kyle Gillespie.
those who grew up during the Great Depression, buying a Cadillac or Lincoln was
something you did only if you were past 50.|
Although my daddy, W.W. Cherry,
preferred the look, style and comfort of a Cadillac, loving to take on the city’s
best negotiator required that he buy Lincolns. Kyle Gillespie owned the Lincoln
dealership. Trying to outfox him, my daddy thought, was the ultimate challenge.
Photo Courtesy Charles Robinson
my check for $9,000,” Daddy said to Mr. Kyle. “Saturday’s August 1st, and you’ve
got a payroll to meet. Bet this’ll cover it nicely.”
“Bill Cherry, shame
on you. You and I go to church together, and here you are trying to steal a car
from me. But to keep you from being a 61-year old crook, I’ll let the blue one
with the genuine cloth upholstery go for $9,500."
Daddy took out
his wallet. It was full of brand new $100 bills. He pealed off five of them and
set them on top of the $9,000 check. “I’ll have it ready for you in the morning,”
Mr. Kyle said, continuing to chew his ever-present piece of gum, but sensing the
deal wasn’t finished.
“I’m going to really like that 1970 gold Lincoln
with the 8-track stereo system, the gin-you-wine leather upholstery and the moon
roof,” Daddy said like it was just to recap.
“Where’d you get the idea
that you were getting the hottest car on my lot, the one with the leather upholstery,
the 8-track stereo system and the moon roof for $9,500? That car’ll cost you another
While the negotiating continued for days, the deal was finally
made. Nevertheless, having to have the last word, Daddy said, “You’re going to
have to throw in a free tank of gas.”
“I didn’t say anything about a free
tank of gas. Buy it yourself. You’ve already taken every cent of profit I was
going to make. Now you want me to go in the hole. OK, tell you what, if you promise
me you’ll stay out of my sight for the rest of your life, I’ll give you the gas.”
That was the summer the American National Insurance Co. board of directors
brought in a younger man named Glendon Johnson to be the new president.
Since Daddy was one of the company’s directors and senior officers, it was decided
that the sales managers from all across the U.S. would be brought to the Shamrock
Hotel in Houston where Daddy would
introduce Mr. Glendon to them with a rousing introduction.
Postcard courtesy www.rootsweb.com/ %7Etxpstcrd/
| His associate, Arnold
Frankovich, would arrange for big red, white and blue banners to be draped across
the front entrance to the Shamrock, and there’d be the most elaborate buffet in
the Emerald Room.|
At a prescribed time, the sales managers would gather
around the front door, under the red, white and blue banners. Daddy would bring
Mr. Glendon from the airport in the new Lincoln. As they would start up the long
driveway, a Dixieland band would start playing and the sales managers would blow
whistles, play kazoos and wave flags. Then Daddy would pull up in front, the doorman
would open the car’s right door, and Mr. Glendon would jump out, joyous and smiling
and shaking hands with this one and that.
Daddy wasn’t able to pick up
the new 1970 gold Lincoln Towncar, the one with the leather upholstery, the 8-track
stereo, the moon roof and the full tank of gas, from Mr. Kyle until moments before
he was to leave Galveston
for Hobby Airport.
As he approached the airport, he realized the gas gage
was on empty. Had Mr. Kyle forgotten to put in the free tank of gas or was the
gage not working? He had no time to stop at a service station to see. Mr Glendon’s
plane would be landing in moments.
Daddy parked the new Lincoln at the
door and went inside to meet Mr. Glendon. When they came out and got in the car,
it wouldn’t start. No amount of praying was going to put gas in an empty tank.
Just then a big linen truck drove up and parked behind the Lincoln. Daddy
got out, went back to the driver and said, “Hi, I’m Bill Cherry.” He stuck out
“The name’s Calvin,” the driver said with a skeptical look as
he shook Daddy’s hand.
“I want you to know that the people who run one
of our companies, the National Hotels, really think a lot of your linen service.
Probably your biggest account.”
Daddy went on, “Calvin, I’ve got a problem.
My new Lincoln won’t start, and I’ve got to get Mr. Johnson to a meeting at the
Shamrock. He’s our company’s new president, and I’d guess he’s going to have a
lot of influence on whether the National Hotels keeps doing business with you.
So you can see why I need for you to loan me your laundry truck to drive him there.”
Calvin said he couldn’t let Daddy and Mr. Glendon use his truck, but he
would drive them to the Shamrock so he could save the day for his good customer.
However, Daddy and Mr. Glendon would have to ride on the bags of dirty laundry
in the back since there was only one front seat.
Fine. Daddy and Mr. Glendon
jumped in the back, and Calvin left for the Shamrock.
When he started
up the Shamrock’s long driveway, Mr. Glendon and Daddy could see the big red,
white and blue banners, the several hundred sales managers gathered around with
their whistles and kazoos and the Dixieland band waiting to play.
doorman saw the truck coming up the guest entrance driveway rather than going
around back to the service entrance. He went nuts, blowing his taxi-calling whistle
and waving his hands wildly.
Calvin kept on coming. When he got to the
front door, he jumped out, opened the back doors to the truck, and out flew Mr.
Glendon and Daddy. The bewildered sales managers started blowing their whistles,
playing their kazoos and waving the flags. The Dixieland band cranked up “When
the Saints Go Marching In” Daddy palmed a crisp C-note from his wallet and passed
it on to Calvin.
In the Emerald Room, Daddy took the podium and began
his glowing introduction of Mr. Glendon, never mentioning the unusual arrival.
Then Mr. Glendon took the mike, smiled as only he could and opened with, “Unaccustomed
as I am to arriving this way....” Everyone howled.
Mr. Glendon left the
American National seven years later. Daddy, retired by then, continued driving
Lincolns. But I don’t recall that Mr. Glendon ever bought one.
will be 91 years old this year. Daddy will have been with the Lord for 31 years,
a loss I’ve never quite gotten over. For those reasons, it seemed to me to be
a superb time to share this story about two dear friends.
Cherry's Galveston Memories
July 1, 2010 column
Copyright 2010 – William S. Cherry
Cherry's Galveston Memories|