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  Texas : Towns A-Z / South Texas : La Joya

LA JOYA, TEXAS

Hidalgo County, South Texas
Highway 83
10 miles W of Mission
16 miles W of McAllen
Just E of Los Ebanos
23 miles E of Rio Grande City
Population: 3,303 (2000)

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The Schunior High School
The Schunior High School (detail)

Photo by John Troesser, 2002
History in a Pecan Shell

"The Jewel" is said to be named after a small natural lake once nearby. The town sits on land that was once known as Los Ejidos de Reynosa Viejo.

The settlers of Reynosa Viejo shared grazing lands here called ejiidos in Spanish. Settlement began in 1749, when José de Escandón brought the first settlers here. Even today, many residents are descendants of the original colonists. Francisco de la Garza, had founded a community called Tabasco, on this side of the Rio Grande in the early 1900s. It prospered briefly after being abandoned (for higher ground) because of severe flooding in 1908 and 1909.

In 1926 a land developer from Houston named J. H. Smith arrivied and coaxed the locals into incorporating - which they did that same year - officially naming it after the lake west of town. In 1930 the town was still in its infantcy, with just two businesses and a few houses.
The La Joya Post Office
The La Joya Post Office

Photo by John Troesser, 2002
Development was curtailed due to the Great Depression and by 1940 the town only had 175 people living there. Nothing much happened in La Joya until the mid 1950s when a man with the redundant name of Leo J. Leo organized the townspeople to hold an election. In 1965 Leo Leo became the town's first mayor.

By 1972 the town had over 1,200 people which doubled over the next ten years.
Nellie Leo Schunior School Marker
La Joya, Texas Forum

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This page last modified: August 20, 2007